The Four Forbiddens: Part II
Cash is King
A solitary, spare, whitewashed-concrete block building sat at the crossroads of the un-incorporated mountain town of Alpha, Kentucky. Perdew’s Grocery, owned and operated by my grandparents, Marion and Ina Perdew, was a gas station / post office / grocery, a convenience store before convenience became a marketable commodity.
Marion sat near the pot-bellied stove entertaining customers who were buying a bologna and cheese on two saltine crackers for lunch, picking up the morning mail, or trading guns and knives with local gossip, news that had come in with the mail, and his political evaluations of Eisenhower (loved him) and Kennedy (hated him).
Ina - the real businessperson of the family - sorted the mail, ran the cash register, pumped the gas and reconciled the accounts.
As a child no taller than the antique wood and glass display counters, my mission was to not get caught slipping a handful of jawbreakers into my pocket. From my vantage point behind the Milky Way rack one day, I heard a customer say, “Ina, put this on account,” as he handed my grandmother a few items, which she bagged and returned to the customer. The customer left. He didn’t pay for the groceries.
Whoa! What’s this? You don’t have to pay for stuff you want, I thought, if you put it on account.
I took a handful of Sweet-Tarts, M&Ms, and Malted Milk balls to the counter, handed them to grandma and said, “Put these on account.”
Growing up, we never talked about money. We grew much of our food and raised our beef or pork on our small country plot out of necessity. With 11 people in the house, we all knew that money was scarce. So when I began working at 13 in the local car wash, I spent the money I earned with abandon, like a kid in the candy store. It only got worse.
The first 42 years of my life, like most of the 296 million Americans, had been “on account.” According to CardData.com, the average American household uses 14 credit cards of some type, or 5 cards per person as of March 31, 2005. Total American monthly debt on credit cards is $677 billion. That's $2311 per American. For comparison, the average Brit owes $1616 and it's $950 for the Australian, again according to CardData.com.
I cut my cards into tiny little pieces in 1995 in a small ceremony commemorating my plan to take back my life from my huge debt. After spending several years learning about cash - you know, the green stuff with Presidents pictures, I began using cards again for recordkeeping and to reap the mileage rewards - see my Denver Post article.
We’re living on plastic in a very dangerous way
Those of us who’ve gone over the edge - and lived to spend another day by adopting a cash-n-carry lifestyle - can see it clearly. The card companies are struggling for new markets. With the American market saturated, card companies have begun fighting each other for a bigger share of the same pie. Intra-industry lawsuits abound. Credit cards can be used now to collateralize your 401(k) retirement account or nearly all the equity in your house.
But even worse, the card companies are pushing credit to the previously ignored high-risk consumers: low-income families, fixed-income retirees, and college kids who’ve just tasted parental freedom for the first time and are declaring their independence at the local watering hole with a Discover card. We choose Gift Cards to give to for birthdays and holidays because, as the ad says, they are “Better than Cash.”
We’re becoming indentured to the plastic cards in the wallets just as the coal miners and mill workers were to the company stores in the early 20th century. We can’t afford to pay the high rates, but we don’t have the cash to get out of the cycle because we gave it all to the card companies.
In Perdew’s Grocery 45 years ago, a hardscrabble hilltop tobacco farmer who’d opened his first bank account laid down a check for a bag of groceries. My grandmother looked at the check, then at the farmer, and said, “I can’t take this. The last check you wrote came back. You didn’t have any money.” The shocked farmer pulled out his checkbook and, showing it to her, said, “Ina - I don’t understand. I got plenty of checks left.”
It’s all funny money
Whether it's the $7.8 trillion deficit and our $26,272.43 share, or the shopping spree at CompUSA, or the check to the dry cleaners, none of it’s real. We get the bill for MasterCard and we write a check – no money seems to have left my pocket yet. It’s too easy to forget that checks and credit card slips represent cash. My generation, the baby-boomers, are the first to be able to “charge it” freely. We’re making purchases and postponing the financial consequences.
My youngest son wanted to go to the movie when I was particularly broke many years ago, and he didn't understand my answer, "I don't have any money." He pointed to the ATM we were driving past and said, “That’s where money comes from. Go put your card in.”
Obviously, I'd passed my lack of knowledge about money to my son by not talking about money. How do we fix it? Talk about money!
What’s the quickest demonstration? Use cash!
I almost learned a lesson about money from a friend in college. Every time he bought a Coke, out came the book and he made a note of it. I thought he was very peculiar. But I also knew there was something here that I didn’t comprehend. So I tried it.
It was too painful. Seeing the reality of my financial life didn’t fit with my fantasy life. As soon as the numbers started pointing me to the truth of my financial ineptness, enormous fear made me pull the plug and run in the opposite direction. It was a long fall to the bottom.
Ten years ago, I lost a business, then a wife, because I didn’t understand the meaning of cash. Fortunately, I found many people who were in the same boat as me, and finally we talked about money. A lot. There were support groups and non-profit agencies to help with debt repayment. It seems I’d stumbled into a growth industry - people trying to recover from years of not understanding basic money concepts.
In addition to cutting up my credit cards, I limited myself to writing three checks per month – rent, phone, and tuition payment for a child - and all other bills I paid in cash. Recording my daily transactions became an obsession – a good one. Spending 67cents for a Snickers became a real trade of my hard-earned cash which represented my energy for something I really valued. Usually, I put the Snickers back on the shelf.
Six months passed before the fear subsided and I could actually breathe again. But I replaced it with strength and willingness to deal with my creditors. It’s been 10 years since I decided to change my financial life. The side benefits included growing some integrity and self-respect from a place of true confidence rather than fantasy and arrogance.
Writing down my numbers was a door through which I found lost faith and the beginning of a spiritual life. It showed me that my life hadn’t been about making bad choices; it was about making NO choices. My days, once disappearing in a haze of breathless panic and chest pain that comes with self-loathing and insecurity, are filled with consciousness – not always an easy thing.
Time is becoming as valuable to me now. And I'm finding that I spend it wastefully too. So what to do? Talk about it. And figure out how to spend it fruitfully and with whom.
What's your experience with money? Let's talk about it.
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